From $0 to Top 30: The Ascend Growth Story

In Episode 11 of the Everything CPA and Private Equity podcast, Ascend’s David Wurtzbacher (Founder & CEO) and Nishaad Ruparel (President) join host Phil Whitman for an in-depth conversation on what it really takes to build a national accounting platform from scratch.

The discussion explores how Ascend went from an idea on paper to a fast-growing partner network of entrepreneurial CPA firms — all within a single year. David and Nishaad share what makes Ascend’s model so different, including their focus on PeopleFirst leadership, modernized partnership economics, and a fresh approach to governance that’s helping firms thrive, not just survive.

Listeners will also hear how Ascend’s culture and capital strategy are unlocking real opportunity for firms that want to stay independent, and for professionals seeking a more rewarding career path in the profession.

It’s an episode full of sharp insights, a few surprises, and a clear picture of how Ascend is helping redefine the future of accounting.

🎧 Hit play below to listen to the full episode.

Shoam Thomas

Shoam Thomas is a creative director, designer, and illustrator with over 20 years of experience bringing brands to life. He’s had the chance to work with some of the biggest names in the industry, like Adidas, Adobe, Google, and Nike, while keeping his focus on creating thoughtful, impactful designs.

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The Rise of Alternative Practice Structures

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Doing Private Equity Right with Nishaad Ruparel of Ascend